The aim of this study is to analyze the current situation of Development Cooperation in the field of Spanish savings banks' Social Work, in order to assess their degree of involvement in a topic increasingly crucial for society and the general public. Findings of the exploratory study reflected...

Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly the Cause Related Marketing (CRM) and many have adopted CRM as a marketing tool for achieving their marketing objectives by demonstrating a commitment to improve the quality of life in the...

Corporate Social Responsibility (CSR) is faced as an opportunity for Brand Equity and there are many companies which invest a considerable percentage of their budget on different CSR activities in order to enhance their image. A very popular CSR strategy is Cause-Related Marketing (CRM)...

Many organizations try to adopt CSR strategies since they consider them as opportunities to enhance their Brand Equity. Bank of Cyprus has adopted a dynamic CSR orientation with activities which include action programs in Health, Education, Culture and Environment. This research paper aimed to...

What is taught in Universities? And, specifically, what is taught in Business Schools? What kind of future CEOs and managers are being educated? These questions have been asked at the academic international level after many corporate scandals and leadership failures have come out in the last few...

Trying ever so hard to achieve performance, corporations consume natural and human resources, pollute the environment, lobby the adoption of laws that favor them by giving obtaining competitive advantages, and relocate production capacities looking for lower operating costs. The negative impact...

This paper reveals the results of an exploratory analysis about Ethics and CSR courses at Spanish Universities, particularly focusing on Business Schools. The present study focuses on undergraduate and postgraduate studies (including Masters) related to marketing. The aim of this study is to...