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~subject:"Corporate culture"
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Corporate culture
congruence
92
Congruence
79
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
27
Markenimage
27
Advertising effects
25
Werbewirkung
25
consommateur
18
Brand management
17
Markenführung
17
Advertising
15
Werbung
15
Sponsoring
13
Sponsorship
12
Persönlichkeitspsychologie
11
Corporate social responsibility
10
Personality psychology
10
Corporate Social Responsibility
9
Credibility
9
Internet marketing
9
Online-Marketing
9
attractivité
9
Celebrity endorsement
8
Celebrity-Werbung
8
Glaubwürdigkeit
8
crédibilité
8
fit
8
Beziehungsmarketing
7
Fit
7
Führungsstil
7
Leadership style
7
Public relations
7
Relationship marketing
7
Unternehmenskultur
7
celebrity endorsement
7
credibility
7
sponsorship
7
Öffentlichkeitsarbeit
7
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Cai, Yahua
1
Darder, Fidel León
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Drumwright, Minette E.
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Egri, Carolyn P.
1
Flint, Daniel J.
1
Furrer, Olivier
1
Garza Carranza, María Teresa de la
1
Golicic, Susan L.
1
Hu, Qiongjing
1
Huang, Mingpeng
1
Jiang, Jianfeng
1
Ju, Dong
1
Kopaneva, Irina
1
Li, Yongjuan
1
Liu, Yipeng
1
Naoumova, Irina
1
Qin, Xin
1
Ralston, David A.
1
Schminke, Marshall
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Sias, Patricia M.
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Signori, Paola
1
Treviño, Len J.
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Yan, Jiaqi
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Asian business & management
1
Handbook of research on marketing and corporate social responsibility
1
Human relations
1
Journal of business research : JBR
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Management communication quarterly : an international journal
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Management international review : MIR ; journal of international business
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ECONIS (ZBW)
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1
Multilevel latent polynomial regression for modeling (in)congruence across organizational groups : the case of organizational culture research
Zyphur, Michael J.
;
Zammuto, Raymond F.
;
Zhang, Zhen
- In:
Organizational research methods : ORM
19
(
2016
)
1
,
pp. 53-79
Persistent link: https://www.econbiz.de/10011430281
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2
Organizational congruence with socially responsible behaviors
Drumwright, Minette E.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 91-107)
.
2016
Persistent link: https://www.econbiz.de/10011438352
Saved in:
3
Paradoxical leadership incongruence and Chinese individuals' followership behaviors : moderation effects of hierarchical culture and perceived strength of human resource management...
Jiang, Jianfeng
;
Yan, Jiaqi
;
Cai, Yahua
;
Liu, Yipeng
- In:
Asian business & management
17
(
2018
)
5
,
pp. 313-338
Persistent link: https://www.econbiz.de/10011978728
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4
Lost in translation : employee and organizational constructions of mission and vision
Kopaneva, Irina
;
Sias, Patricia M.
- In:
Management communication quarterly : an international …
29
(
2015
)
3
,
pp. 358-384
Persistent link: https://www.econbiz.de/10011311053
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5
A cross-cultural examination of person-organization fit : is P-O fit congruent with or contingent on societal values?
Treviño, Len J.
;
Egri, Carolyn P.
;
Ralston, David A.
; …
- In:
Management international review : MIR ; journal of …
60
(
2020
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012229389
Saved in:
6
Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.
;
Signori, Paola
;
Golicic, Susan L.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 68-82
Persistent link: https://www.econbiz.de/10011855211
Saved in:
7
Ethical leadership, but toward whom? : how moral identity congruence shapes the ethical treatment of employees
Qin, Xin
;
Huang, Mingpeng
;
Hu, Qiongjing
;
Schminke, Marshall
- In:
Human relations
71
(
2018
)
8
,
pp. 1120-1149
Persistent link: https://www.econbiz.de/10011911790
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