Three hundred and sixty‐seven members of the general public were interviewed in Surrey and Greater London in an attempt to ascertain whether they employed the representativeness heuristic when interpreting the corporate personas of UK building societies and banks. The representativeness...

Relationships between a supplier’s corporate reputation, trust in the supplier, co‐operation, buyer commitment, and willingness to undertake relationship‐specific investments were examined in the context of interactions between three UK seaports and a sample of 144 of their customer...

Presents the results of an empirical investigation into whether the attribution by members of the public of an unfavourable reputational trait (e.g. dishonesty) to a company covaries with other traits ascribed to the same enterprise. Additionally it examines whether people aggregate successive...