Iqbal, Muhammad Jawad; Rasli, Amran Mohammed; Hassan, Ibn e - In: Pakistan journal of commerce and social sciences 6 (2012) 1, pp. 168-184
. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or … attributes on brand image. The components used in the study are awareness, acceptance, prestige, incentives and quality. The … incentives, and acceptance. Quality is found to be the strongest construct followed by prestige, acceptance and incentives. …