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Discussion and ConclusionReferences; SECTION II NATIONAL CONTEXT AND REPUTATION; Does Country Really Matter? Exploring the Contextual Effect of Individual Self-construal in Reaping the Relational Benefits...; Introduction; Theory; Customer-based Corporate Reputation; Customer-level Outcomes of...
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Corporate reputation is becoming more important to managers and scholars around the world. However, little is known about how much or why reputation differs across countries. We use institutional theory to fill this gap. We focus on institutional development, reflecting the expansion of formal...
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