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The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 333-356

Persistent link: https://www.econbiz.de/10011287125

The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences

Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530

Persistent link: https://www.econbiz.de/10011980408

Corporate social responsibility: investigating theory and research in the marketing context

Vaaland, Terje I.; Heide, Morten; Grønhaug, Kjell - In: European Journal of Marketing 42 (2008) 9/10, pp. 927-953

Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) applied in the marketing context and asks whether, to what extent and how the discipline of marketing has addressed CSR....

Persistent link: https://www.econbiz.de/10014722510