Showing 1 - 10 of 1,980
Persistent link: https://www.econbiz.de/10010395213
This paper analyzes the behavior of firm(s) serving its products to two countries having different consumers in terms of their valuation of product quality. The home-market of firm(s) is a developed country with small population but high valuation of product quality, while the foreign is a...
Persistent link: https://www.econbiz.de/10011517861
Persistent link: https://www.econbiz.de/10000147779
Persistent link: https://www.econbiz.de/10009688027
Persistent link: https://www.econbiz.de/10009658197
Persistent link: https://www.econbiz.de/10010341327
This paper develops a quality-ladder model of endogenous growth to study the interplay between in-house R&D and marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it unambiguously fosters innovation activity of firms, and...
Persistent link: https://www.econbiz.de/10011509334
Persistent link: https://www.econbiz.de/10010416811
Persistent link: https://www.econbiz.de/10001683985
Persistent link: https://www.econbiz.de/10002754699