This paper analyzes the behavior of firm(s) serving its products to two countries having different consumers in terms of their valuation of product quality. The home-market of firm(s) is a developed country with small population but high valuation of product quality, while the foreign is a...

This paper develops a quality-ladder model of endogenous growth to study the interplay between in-house R&D and marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it unambiguously fosters innovation activity of firms, and...