Kim, Jae-Eun; K.P. Johnson, Kim - In: European Journal of Marketing 48 (2014) 7/8, pp. 1431-1450
Purpose – The purpose of this paper is to examine the moderating role of individuals’ self-view (interdependent, independent) in the relationship between moral emotions and moral judgments made concerning the purchase of fashion counterfeits. Design/methodology/approach – Based on...