De Nisco, Alessandro; Papadopoulos, Nicolas; Elliot, Statia - In: International Marketing Review 34 (2017) 3, pp. 425-443
Purpose The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI), Tourism Destination Image (TDI), and General Country Image (GCI), and by using tourism satisfaction as the central...
