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Creative industries
Relationship marketing
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Beziehungsmarketing
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Social Web
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Social web
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Computerspiel
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Video game
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Consumer behaviour
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Konsumentenverhalten
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Betriebliche Wertschöpfung
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Customer integration
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Kundenintegration
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Value creation
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Virtual reality
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Virtuelle Realität
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Brand community
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Business‐to‐business marketing
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Confidence
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Customer engagement
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Customer engagement behavior
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Customer engagement emotion
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E-commerce
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Ecosystem
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Electronic Commerce
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Gamification
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Internet of Things
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Marketing management
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Marketingmanagement
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Netnography
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Risk
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Techno-service system
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Trust
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Trust management
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Vertrauen
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2013-2018
1
B-to-B-Marketing
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Bergbau
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Brand image
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Brand management
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Business-to-business marketing
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Change management
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Boomer, Jason
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Garry, Tony
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Harwood, Tracy
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Value construction in the creative economy : negotiating innovation and transformation
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ECONIS (ZBW)
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Value transformation : from online community to business benefit
Harwood, Tracy
;
Boomer, Jason
;
Garry, Tony
- In:
Value construction in the creative economy : …
,
(pp. 243-264)
.
2020
Persistent link: https://www.econbiz.de/10012221743
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