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Ad Lib : when customers create the ad
Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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Special issue: Leveraging users as innovators : managing the creative potential of individual consumers
Bogers, Marcel L. A. M. (ed.); McCarthy, Ian P. (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011428848
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CGIP : managing consumer generated intellectual property
Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
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Creative consumers : awareness, attitude and action
Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
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It is emergent : five propositions on the relationship between creative consumers and technology
DesAutels, Philip; Salehi-Sangari, Esmail; Berthon, Pierre - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 72-85
Persistent link: https://www.econbiz.de/10010399461
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Creating new products from old ones : consumer motivations for innovating autonomously from firms
Robson, Karen; Wilson, Matthew; Pitt, Leyland F. - In: Technovation : the international journal of … 88 (2019), pp. 1-13
Persistent link: https://www.econbiz.de/10012251325