Managers aiming to utilize the potnetial of involving ordianry users in ideation for innovation currently receive very little guidance from the existing literature as regards how to do this in a satisfactory way. This paper aims to fill this knowledge gap by contributing towards better...

The main objective of this article is to report the empirical findings from a study on user involvement in service innovation. In doing this, we seek to answer the question of how user involvement affects the originality of new service ideas. An experimental investigation was carried out which...