multiculturalism and loose-tight culture, this paper illustrates the mechanism of multicultural experience on consumer creativity and … creativity. The results provide a new perspective about culture and consumer creativity, expanding the study of culture and … lack of understanding of how multiculturalism affects consumer creativity. Based on the dual perspectives of …

, creativity and finally innovation. The present paper endeavours to call attention to the notion of trust and its antecedents and … investigated from the individuals’ point of view. It is easy to understand that inter-organisational trust is inevitable on both … consequences in relation to innovations. The aim is to provide assistance in understanding how to develop trust in each other and …