Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in...

Intro -- The Design Thinking Quick Start Guide -- What to expect -- Contents -- I How do I use this book? -- II What's all this about creativity? -- III What is a design challenge? -- 01 Phase one understand -- 02 Phase two observe -- 03 Phase three synthesize -- 04 Phase four ideate -- 05 Phase...

"Apply Design Thinking and lead teams to new solutions in 6 steps. What is creativity? How do you become creative? The Design Thinking Quick Start Guide answers these questions and presents the methods needed to start being creative and coming up with new ideas in a playful way. From the 6-3-5...

"Measuring innovation is a crucial step toward managing it successfully, and it's one of the biggest challenges for start-ups, small businesses, and large enterprises. To create a successful innovation pipeline business leaders, product owners, and innovators, leaders must go beyond the...