Showing 1 - 2 of 2
Persistent link: https://www.econbiz.de/10013182903
"Business spends billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is the successful commercialisation of that...
Persistent link: https://www.econbiz.de/10012311591