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As an important shopping channel, online retailing has increased consumer choices and added shopping efficiency. As more retailers go online, competition in online retailing has intensified. Retaining customers and cultivating loyalty becomes increasingly important for online retailers due to...
Persistent link: https://www.econbiz.de/10009430354
Utilizing the theory of planned behavior, factors influencing convenience use of credit cards were investigated. The analysis was prepared using data from 3,476 households in the 2004 Survey of Consumer Finances. Results from logistic regression indicated that convenience users of credit cards:...
Persistent link: https://www.econbiz.de/10013086131