This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The...

Purpose Two questions guide this study: “Do two crisis history types (i.e. organization-specific vs industry-wide) have the same effect on publics’ perception of the organization in a crisis?” And “Is there any significant difference in public responses between the high and low levels of...