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Croatia
Brand management
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Krupka, Zoran
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Dropulić, Branka
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Market : review for marketing theory and practice
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The changing nature of doing business in transition economies
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ECONIS (ZBW)
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Celebrity endorsement in brand management in Croatia
Ozretic-Dosen, Durdana
;
Skare, Vatroslav
;
Krupka, Zoran
- In:
The changing nature of doing business in transition …
,
(pp. 214-224)
.
2011
Persistent link: https://www.econbiz.de/10009384981
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2
Are consumers always greener on the other side of the fence? : factors that influence green purchase intentions : the context of Croatian and Swedish consumers
Dropulić, Branka
;
Krupka, Zoran
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 99-113
Persistent link: https://www.econbiz.de/10012652704
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