This study focused on investigating key issues related to marketing fresh sweet corn through supermarket firms and implications for the New York sweet corn industry. In summer 2002, a survey was conducted with supermarket firms that operate stores in the market area of three Northeast States -...

Farm retail marketing or farmer-to-consumer direct marketing is an important outlet for many New York vegetable products. Marketing direct to consumers takes special skills and abilities on the part of marketers, and also requires a favorable location with respect to land resources and local...