Although professional service providers increasingly deliver their services globally, little is known about cross-cultural differences in customers' motivation to participate in service production. To address this lacuna, we survey a total of 2,284 banking customers in 11 countries on their...

International vendor selection has been a lightly researched area of organizational buying behavior. The few studies in the field have examined differences in the importance of vendor selection criteria to purchasers across countries, but did not attempt to identify the potential cause of these...

The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a...