Crowdfunding promotes entrepreneurship in both business and social innovation domains. This study develops a typology of crowdfunding project creators based on their motivations. We analyze four important motivations—achievement, monetary need, prosociality, and relationship—and identify...

This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in reward-based crowdfunding platforms. Findings show that altruistic motivations are associated with early funding, and larger funding in the early stages....