Schenk, Eric; Guittard, Claude - In: Journal of Innovation Economics n°7 (2011) 1, pp. 93-107
The word Crowdsourcing ?a compound contraction of Crowd and Outsourcing, was used by Howe in order to define outsourcing to the crowd. Beyond cost, benefits for the company can be substantial. It can externalize the risk of failure and it only pays for products or services that meet its...