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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
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