Lemmetyinen, Arja; Dimitrovski, Darko; Nieminen, Lenita; … - In: Tourism Review 71 (2016) 4, pp. 245-258
Purpose The aim of this study is to examine cruise destination branding as a new resource for a region to promote an area as a differentiated cruise destination. The authors specifically study how the perceived brand awareness of a destination moderates the relation between cruisers’...