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Television formats have become a major export industry for Britain and the United States (who together account for nearly two thirds of all format hours broadcast annually worldwide). Yet, there is no such thing as a television format right under copyright law. Any producer is free to develop...
Persistent link: https://www.econbiz.de/10009429767
This is a pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image...
Persistent link: https://www.econbiz.de/10009429768
Commercially successful ideas in the creative world are often imitated or adapted. Television formats, in particular, are routinely copied. From early radio formats to game shows and reality programme formats of today, producers have accused others of “stealing”. Although formats constitute...
Persistent link: https://www.econbiz.de/10009429769
Commercially successful programme ideas are often imitated or adapted. Television formats, in particular, are routinely copied. Starting from radio formats in the 1950s to game shows and reality programme formats of today, producers have accused others of “stealing”. Although formats...
Persistent link: https://www.econbiz.de/10009429770
A formal definition of cultural industries is developed following four distinct features of cultural goods: (a) oversupply, (b) quality uncertainty, (c) network effects and (d) demand reversal. Drawing on economic and socio-psychological notions of ‘network’, increasing returns and social...
Persistent link: https://www.econbiz.de/10009429796