This book explores the question of whether and how meme theory or "memetics" can be fruitfully utilized in evolutionary economics and proposes an approach known as "economemetics" which is a combination of meme theory and complexity theory that has the potential to combat the fragmentation of...

Editorial Introduction: We are the Memes, Resistance is Futile -- A Brief Overview of Memetics and Some Essential Context -- It’s more than Complicated! Using Organizational Memetics to Capture the Complexity of Organizational Culture -- A Case for Economemetics? -- It’s a Match! Simulating...