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A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo; Mahony, Daniel F.; Greenwell, T. Christopher - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010258207