Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cultural identity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of advertising-evoked...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cultural identity
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
10
Markenführung
10
Brand heritage
8
Brand image
8
Markenimage
8
Advertising
7
Advertising effects
7
Emotion
7
USA
7
United States
7
Werbewirkung
7
Werbung
6
Beziehungsmarketing
5
Cultural heritage
5
Jugendliche
5
Kulturelle Identität
5
Kulturgüter
5
Nostalgia
5
Relationship marketing
5
Youth
5
Ethics
4
France
4
Frankreich
4
Fundraising
4
Time
4
Zeit
4
Adolescent consumers
3
Charitable organization
3
Children
3
Comparison
3
Cross-cultural management
3
Ethik
3
Gemeinnützige Organisation
3
India
3
Indien
3
Interkulturelles Management
3
Kinder
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Merchant, Altaf
3
Rose, Gregory
3
Bakir, Aysen
1
Butori, Raphaëlle
1
Choi, Sunmee
1
Dianoux, Christian
1
Evaristo, Roberto
1
Ford, John B.
1
Gentina, Elodie
1
Herrmann, Jean-Luc
1
Mathews, Lucy
1
Moody, Geoffrey
1
Pecot, Fabien
1
Rose, Gregory M.
1
Straub, Detmar W.
1
more ...
less ...
Published in...
All
Global information systems : the implications of culture for IS management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of nonprofit and voluntary sector marketing
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf
;
Rose, Gregory
;
Moody, Geoffrey
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
Saved in:
2
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
3
How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie
;
Butori, Raphaëlle
;
Rose, Gregory
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
Saved in:
4
Culture and consumer responses to Web download time : a four-continent study of mono- and polychronism
Rose, Gregory M.
;
Evaristo, Roberto
;
Straub, Detmar W.
- In:
Global information systems : the implications of …
,
(pp. 337-366)
.
2008
Persistent link: https://www.econbiz.de/10003907413
Saved in:
5
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
