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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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European journal of marketing : EJM
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ECONIS (ZBW)
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The PD scale : a measure of psychic distance and its impact on international marketing strategy
Sousa, Carlos M. P.
;
Lages, Luis Filipe
- In:
International marketing review
28
(
2011
)
2
,
pp. 201-222
Persistent link: https://www.econbiz.de/10009242891
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2
A cross-cultural analysis of impulsive and compulsive buying behaviors among Israeli and US consumers : the influence of personal traits and cultural values
Shoham, Aviv
;
Gavish, Yossi
;
Segev, Sigal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 187-206
Persistent link: https://www.econbiz.de/10011306312
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3
Acculturation and consumer loyalty among immigrants : a cross-national study
Segev, Sigal
;
Ruvio, Ayalla
;
Shoham, Aviv
;
Velan, Dalia
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1579-1599
Persistent link: https://www.econbiz.de/10010429789
Saved in:
4
The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv
;
Segev, Sigal
;
Gavish, Yossi
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
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