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~subject:"Cultural identity"
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Cultural identity
Customer integration
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Service-dominant logic
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Chandler, Jennifer D.
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Handbook of Islamic marketing
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1
Relationship-oriented cultures, corruption, and international marketing success
Chandler, Jennifer D.
;
Graham, John L.
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 251-267
Persistent link: https://www.econbiz.de/10003959449
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Moments of departure, moments of arrival : how marketers negotiate transnationalism in Muslim markets
Lee, Chae Ho
;
Chandler, Jennifer D.
- In:
Handbook of Islamic marketing
,
(pp. 418-438)
.
2011
Persistent link: https://www.econbiz.de/10009349635
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