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Viral marketing for cultural product : the role of emotion and cultural awareness to influence purchasing intention
Satrio, Danang
;
Priyanto, Sony Heru
;
Nugraha, Albert K.N.A.
- In:
Montenegrin journal of economics
16
(
2020
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10012265240
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