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Public relation planning to increase attendance rate of athletic events
Liang, Jian - In: Strategic public relations management : statics, (pp. 243-263). 2016
Persistent link: https://www.econbiz.de/10011498399
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Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris - In: The global sport economy : contemporary issues, (pp. 71-88). 2019
Persistent link: https://www.econbiz.de/10012135156
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Collaborative governance of civic events : the case of the U. S. college world series
Krane, Dale; Ebdon, Carol A. - In: Social enterprise and special events : market-based …, (pp. 89-111). 2017
Persistent link: https://www.econbiz.de/10011567668
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DSGE models : a cup half full
Williams, John C. - In: DSGE models in the conduct of policy : use as intended, (pp. 16-22). 2017
Persistent link: https://www.econbiz.de/10011659214
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The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Advertising and violence : concepts and perspectives, (pp. 60-73). 2015
Persistent link: https://www.econbiz.de/10010498564
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I love to see them lose : investigating fan perceptions and behaviors toward rival teams
Havard, Cody T.; Wann, Daniel L.; Ryan, Timothy D. - In: Exploring the rise of fandom in contemporary consumer …, (pp. 102-125). 2018
Persistent link: https://www.econbiz.de/10011764833
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Examining the financial impact of alcohol sales on football game days : a case study of a major football program
Huang, Kelly; Dixon, Marlene - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10009777288
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Building a legacy of volunteers through servant leadership : a cause-related sporting event
Parris, Denise Linda; Peachey, Jon Welty - In: Nonprofit management & leadership 23 (2012/13) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10009716475
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Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
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Prospect theory : the impact of relative distances
Bendickson, Joshua; Solomon, Shelby J.; Fang, Xiangming - In: Journal of managerial issues : JMI 29 (2017) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10011673213