According to modern trends, tourism offer becomes more and more diversified. The most important feature of tourism products is complexity, and this, together with the experiencecentric demands, sets the tourism enterprises before new challenges, highlighting the necessity not only for product,...

The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the direct impact of Hofstede's cultural dimensions on...