Purpose – The purpose of this study is to propose an alternative basis for calculating cultural distance scores using Schwartz's cultural values. Design/methodology/approach – Cultural distance scores were calculated for 23 countries, based on the two most common measures of cultural...

Purpose – To examine how people from countries that vary in uncertainty avoidance (UA) use information about product uncertainty when evaluating products. Design/methodology/approach – Two studies were conducted that vary in methodology, sampling and analysis. First, an experiment was...