Narrow search
Showing 1 - 5 of 5
Cover Image
Cultural biases in word-of-mouth recommendation : a twelve country study in the airline services industry
Messner, Wolfgang - In: Journal of customer behaviour 17 (2018) 4, pp. 279-305
Persistent link: https://www.econbiz.de/10012050901
Cover Image
The contingency impact of culture on health security capacities for pandemic preparedness : a moderated Bayesian inference analysis
Messner, Wolfgang - In: Journal of international management 29 (2023) 5, pp. 1-24
Persistent link: https://www.econbiz.de/10014459411
Cover Image
Cultural heterozygosity : towards a new measure of within-country cultural diversity
Messner, Wolfgang - In: Journal of world business : JWB 57 (2022) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10013325924
Cover Image
A study of children's culture across 35 societies
Messner, Wolfgang - In: Journal of international consumer marketing 36 (2024) 3, pp. 242-266
Persistent link: https://www.econbiz.de/10014575042
Cover Image
Methodological issues in group-referenced measurement of Indian culture
Messner, Wolfgang; Schäfer, Norbert - In: South Asian journal of global business research : … 4 (2015) 2, pp. 226-250
Persistent link: https://www.econbiz.de/10011481765