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Beyond a better mousetrap : a cultural analysis of the adoption of ethanol in Brazil
Nardon, Luciara
;
Aten, Kathryn
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 261-273
Persistent link: https://www.econbiz.de/10003737973
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National culture and the adoption of new technologies
Steers, Richard M.
;
Meyer, Alan D.
;
Sanchez-Runde, Carlos J.
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 255-260
Persistent link: https://www.econbiz.de/10003737872
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