Purpose – This paper seeks to argue that a business‐marketing outlook is a lucid perspective for enhancing the value of business school faculty services provision and administration. Given the number of scholars worldwide in the area of business marketing (several hundred) compared with the...

Purpose – If business education programs are to meet the needs of the business community, educators must continuously examine the strengths and weaknesses of their programs. While the current business curriculum typically educates students in the key business disciplines, many business schools...

Purpose – The purpose of this study is to determine the availability of pricing courses in AACSB‐accredited undergraduate programs, determine what curricular trends are happening in the area of pricing, ascertain the status of price in the curriculum, and discuss the future direction for...