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PUNCTUM ANALYTICS® : eine intermediale Kommunikationsforschung unter Einbeziehung der Human-Touchpoints in der Customer Journey
Franzen, Ottmar
;
Müksch, Gerhard
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
2
,
pp. 28-33
Persistent link: https://www.econbiz.de/10014560674
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