Ghorbani, Hassan; Dalvi, Mohammad Reza; Hirmanpour, Iman - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 570-579
According to today’s managers, marketing contains customer growth, i.e. paying attention to satisfaction and quality from the viewpoint of customer as well as his/her loyalty and effective relationship with the customer. Hence, organizations try to have loyal customers and inattention to the...