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Customer engagement
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
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Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
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9,173
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Customer satisfaction
5,715
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5,628
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Hollebeek, Linda D.
9
Loureiro, Sandra Maria Correia
7
Prentice, Catherine
7
Harrigan, Paul
5
Gligor, David
4
Islam, Jamid Ul
4
Kumar, V.
4
Bozkurt, Siddik
3
Clark, Moira K.
3
Kandampully, Jay
3
Khan, Imran
3
Plewa, Carolin
3
Soutar, Geoffrey N.
3
Bapat, Dhananjay
2
Behnam, Mohsen
2
Bilro, Ricardo Godinho
2
Cambra-Fierro, Jesús J.
2
Chen, Yu Hsin
2
Fuentes-Blasco, María
2
Guerreiro, João Pedro Silva Martins
2
Hapsari, Raditha
2
Hernández Ortega, Blanca
2
Hoang, Duc
2
Hua, Lian-Lian
2
Huerta-Álvarez, Rocío
2
Itani, Omar S.
2
Jaakkola, Elina
2
Jarvis, Wade
2
Ji, Chunli
2
Junaid, Muhammad
2
Keng, Ching-Jui
2
Kousi, Sofia
2
Le, Angelina Nhat Hanh
2
Li, Hengyun
2
Li, Shuhao
2
Malthouse, Edward C.
2
Martinez, Luis F.
2
Nguyen Dong Phong
2
O'Brien, Ingrid M.
2
Plangger, Kirk
2
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Journal of retailing and consumer services
30
Journal of business research : JBR
20
The journal of services marketing
14
International journal of hospitality management
10
Marketing intelligence & planning
9
Journal of the Academy of Marketing Science
8
International journal of contemporary hospitality management
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
The service industries journal
4
Electronic commerce research
3
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of quality and service sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of retail and distribution management
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
3
Service business
3
Tourism management : research, policies, practice
3
Young consumers : insight and ideas for responsible marketers
3
International journal of bank marketing
2
International marketing review
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of destination marketing & management
2
Journal of financial services marketing
2
Journal of hospitality and tourism insights
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of service management
2
Journal of service theory and practice
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
The TQM journal : the international review of organizational improvement
2
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ECONIS (ZBW)
231
Other ZBW resources
5
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Examining customer engagement and
brand
intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
3
Understanding the antecedents of omni-channel shopping by customers with reference to
fashion
category : the Indian millennials’ perspective
Chaudhary, Prashant
;
Archana Singh
;
Sharma, Sarika
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 304-320
Persistent link: https://www.econbiz.de/10013367885
Saved in:
4
Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest
fashion
SMEs in Egypt
AbdelAziz, Kesmat
;
Nor Hasliza Saad
;
Thurasamy Ramayah
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
Saved in:
5
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury
fashion
industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
6
Examination of the roles played by
brand
love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
7
An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
Saved in:
8
The impact of perceived
brand
interactivity on customer purchases : the mediating role of perceived
brand
fairness and the moderating role of
brand
involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
9
Nature of
brand
love : examining its variable effect on engagement and well-being
Junaid, Muhammad
;
Hussain, Khalid
;
Basit, Abdul
;
Hou, Fujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
Saved in:
10
Assessing the impact of customer engagement on
brand
performance : the mediating role of customer-based
brand
equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
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