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Purpose – This study aims to examine what the role of key account teams is in the management of international key account customers in terms of customer knowledge processing behaviours of the supplier, esprit de corps of employees and supplier's key account performance....
Persistent link: https://www.econbiz.de/10014722922
Purpose – The purpose of this paper is to identify the dimensions of customer knowledge processing (CKP) in the context of key account management (KAM), and to examine its relationship with the supplier's key account performance. Design/methodology/approach – The findings of the paper are...
Persistent link: https://www.econbiz.de/10014713358