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Consumer participation in coproduction : "I made it myself" effects on consumers' sensory perceptions and evaluations of outcome and input product
Villads Troye, Sigurd; Supphellen, Magne - In: Journal of marketing 76 (2012) 2, pp. 33-46
Persistent link: https://www.econbiz.de/10009737492
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Marketing strategy and customer involvement in product development
Svendsen, Mons Freng; Haugland, Sven A.; Grønhaug, Kjell; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
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The impact of consumption situations and culture differences on decision making in food prosumption
Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012232090