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Brand the Future : systematische Markenentwicklung im B2B
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Marke als Motor der Produktentwicklung
Gey, Thomas
;
Meyke, Florian
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 23-31)
.
2017
Persistent link: https://www.econbiz.de/10011565716
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