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Do task- and relation-oriented customers co-create a better quality of service? : an empirical study of customer-dominant logic
Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 53 (2015) 1, pp. 179-197
Persistent link: https://www.econbiz.de/10010520362
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Customer involvement and perceptions : the moderating role of customer co-production
Cheung, Millissa F. Y.; To, W. M. - In: Journal of retailing and consumer services 18 (2011) 4, pp. 271-277
Persistent link: https://www.econbiz.de/10009232594
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Effect of customer involvement on co-creation of services : a moderated mediation model
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of retailing and consumer services 63 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012665827