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Case study—Embodied virtual ag...
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Customer integration
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
5
Gamification
5
Kundenzufriedenheit
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Dienstleistungsqualität
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Online retailing
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Online-Handel
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Service quality
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Website
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E-commerce
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Experiment
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Internet marketing
3
Mobile payment
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Online-Marketing
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Social Web
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Social web
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TAM
3
Virtual reality
3
Virtuelle Realität
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Advertising
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Advertising effects
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Computerspiel
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Customer experience
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Electronic Commerce
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Electronic money
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Elektronisches Geld
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France
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Frankreich
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Innovation adoption
2
Innovationsakzeptanz
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Internet
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Kundenintegration
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Personality psychology
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Persönlichkeitspsychologie
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Self-efficacy
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Shopping value
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Hammedi, Wafa
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Leclercq, Thomas
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Poncin, Ingrid
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Handbook of research on customer engagement
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
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2
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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