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~subject:"Customer integration"
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Customer integration
Consumer behaviour
53
Konsumentenverhalten
50
Relationship marketing
30
Beziehungsmarketing
29
Professional sports
29
Profisport
29
Sportmarketing
28
Sports marketing
28
Sport
22
Sports
21
Sport organization
19
Sportorganisation
19
Football
18
Fußball
17
Australia
16
Australien
13
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Brand
11
Markenartikel
10
Customer satisfaction
9
Innovation
8
Kundenzufriedenheit
8
Personality psychology
8
Persönlichkeitspsychologie
8
Corporate social responsibility
7
Kundenintegration
7
Corporate Social Responsibility
6
Management
6
Social Web
6
Social web
6
Internet marketing
5
Marketing
5
Online-Marketing
5
Sport event
5
Sportveranstaltung
5
sport
5
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English
7
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Johnson, Lester W.
5
Leckie, Civilai
5
Nyadzayo, Munyaradzi
3
McDonald, Heath
2
Biscaia, Rui
1
Casidy, Riza
1
Conduit, Jodie
1
Doyle, Jason P.
1
Dwivedi, Abhishek
1
Karg, Adam J.
1
Nyadzayo, Munyaradzi W.
1
Yoshida, Masayuki
1
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Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Handbook of research on customer engagement
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Sport management review
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ECONIS (ZBW)
7
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1
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
2
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
6
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
7
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
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