Purpose - Focusing the attention on firm-hosted online consumers communities, this paper will analyze the managerial challenges that companies have to face to leverage consumers’ creative talent involving them in innovative collaboration processes. Methodology approach - A detailed case...

This research investigates the dynamics of knowledge management (KM) through a value-oriented approach by infusing service-dominant logic in KM studies. The resulting framework is applied to the most relevant firms in KM industry. The literature already crossing both topics shapes the framework,...