While users may be an important source of innovation, and even of entrepreneurship, we know little about the exact psychological mechanism that underpins user innovators’ transition to user entrepreneurship (UE). In this study, we focus on user innovators’ communitarian identity, which is a...

Innovative users can not only generate ideas for new products, but also self-select whether to share their ideas with peers or producers. Different innovative users have different degree of lead userness, and their ideas are usually rooted in tacit need-related knowledge. Because it has been...

Purpose: In heterogeneously segmented markets, collaborating with product users in product innovation is important for business success. End user innovators and embedded user innovators differ in terms of their prior embeddedness in the target industry. The purpose of this study is twofold....