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Customer integration
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Internet marketing
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Online-Marketing
10
Viral marketing
7
Virales Marketing
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Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Nachhaltige Entwicklung
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Sustainability
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Sustainable development
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Asia
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Asien
4
Customer value
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Kundenwert
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Nachhaltigkeit
4
Welt
4
World
4
Advertising
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Experiment
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Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobilkommunikation
3
Motivation
3
Perceived interactivity
3
Werbung
3
social media
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Brand
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Brand image
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Competition
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Customer equity
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Customer satisfaction
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Kim, Juran
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Yu, Xiaolei
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Yuan, Chunlin
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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ECONIS (ZBW)
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Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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2
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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