He, Yuanqiong; Keung Lai, Kin; Sun, Hongyi; Chen, Yun - In: International Journal of Production Economics 147 (2014) PB, pp. 260-270
The impact of supply chain integration on new product development has been very well studied in literature. However, little literature examines the relationship between supplier integration and customer integration when they influence new product performance. This study aims to explore the...